A story of a company can be told in various ways: direct or indirect, verbal & visual, logical or emotional. When aiming to target potential customers & investors, the right way would be to integrate ALL of the above in the story we tell.
 
Preparing an effective company presentation is a unique process, tailored to each company & based on the analysis of its strengths, goals, opportunities & it's DNA.                         
When a company does not put time & attention into telling its own story, it nevertheless tells a story, but not the one it wishes to tell!